COACH PRIME
A high-profile partnership that merged the magic of Prime Time with bold brand storytelling to expand brand reach and redefine Blenders' position in sports culture.
THE STORY
The idea to work with Deion Sanders actually came from our founder’s dad.
We sent him a pair of shades — and a few days later, Deion sent back a video saying he wanted to team up. It was one of those "magic moment" partnerships that just clicked.
The big hurdle? Timing.
Coach Prime was everywhere — the start of college football season was heating up, and he was all anyone could talk about.
The problem was... we didn’t have product ready yet.
SO WE GOT SCRAPPY.
...
.jpg)
We decided to launch with a pre-order — something we’d never done before. No product in hand, no traditional photoshoot with Deion — just hustle, creativity, and momentum.
And it paid off:
-
$1.2M in pre-sales — in a single day
-
Sold out key styles within hours
-
Landed press and attention way beyond our typical reach
This partnership worked because it was real.
Deion didn’t just put on the shades for a paycheck — he lived the brand. He understood how to sell, how to show up, and how valuable true partnership can be when it’s authentic.
It wasn’t just a campaign — it was a cultural moment. And we made it happen.
