KEEP A BREAST
How our community-driven partnership with Keep A Breast has raised nearly $300K for breast cancer prevention.
THE STORY
When our CEO’s mom overcame breast cancer, we knew we wanted to give back — but we wanted to do it in a way that felt true to Blenders. Many nonprofits in the space felt too big, too somber, or just didn’t fit our vibrant, active brand identity.
Then we found Keep A Breast. Founded by Shaney Jo Darden, the organization blends art, education, and prevention in a way that feels real and uplifting — not just another pink ribbon campaign. As a leader from the skate and design world, Shaney Jo brings the same energy to breast cancer awareness that we bring to eyewear: bold, positive, and action-oriented.
SEVEN YEARS ...
& 10 PRODUCTS LATER....
We've built yearly campaign that combine authentic storytelling, strategic ambassador involvement, and grassroots marketing tactics to spread the message far beyond our own audience.
The results:
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100% of proceeds from the collection donated to Keep A Breast resulting in almost $300,000 donated
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Extensive earned media coverage in lifestyle and wellness outlets
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Social campaign reach exceeding 3.5M impressions
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Strengthened brand equity by tying action to advocacy — not just awareness
This partnership is about more than selling products — it’s about connecting with our community and proving that awareness can spark real change.